Some people say that what matters is what’s on the inside and working as a personal stylist I often get accused of being vain, materialistic and promoting ego.
However, people who say this are viewing fashion from the outside and refusing to see the industry in a different light, the light I see it in. Fashion, just like painting, poetry, or music, is an art, a form of expression. This industry has always encouraged everyone to embrace their uniqueness and express themselves according to who they really are long before the rest of the world was ready to embrace it. Moreover, creating your own style brings the truth into the statement, “love yourself for who you are” and “all sizes are beautiful” as by wearing various styles and colours helps you to highlight the features you are most proud of and love yourself even more.
And this is exactly what I do with my clients. I am teaching them to look after themselves and help propel towards things that may have been holding them back with the power of fashion. Many of my clients suffer body image issues, low confidence or have just felt like they have lost themselves and are keen to combine a life change with a visual one.
Fashion can help people feel better about themselves. Almost in the same way a morning jog or an afternoon manicure can. Fashion is also a form of creative expression, a way to tell your story to the world.
Your style could get you over the line in career progression, it can also help keep your relationships fresh and above all, when done correctly, you will no longer see your “flaws” be it large thighs, small breasts or wide hips – you will just be you and you will love it.
I believe that the path we create for ourselves is our runway and we should always appear on it in style, confidence and finesse. So to all those who say that fashion is shallow as it only focuses on outwardly appearances, I would like to say that I see fashion and personal style as tools which help to bring out the person we are on the inside for the world to see us and tell our own stories.
They say don’t judge a book by its cover, but the truth is, the cover is what catches our eye and introduces us to what the book is about.
Photos by Jasmina Haskovic
Thank you so much for reading!